A 6 month campaign including a preview round and several communication beats supported the release of rally racing game WRC 10. 

HomeRun PR largely contributed to WRC 10 Metascores focusing on the North American market :  76 on PS5, 73 on PC, and 80 on Xbox Series X|S.

In addition to video game outlets, HomeRunPR reached out to contacts in the Automobile and Sport media to promote the game among their audience of car and racing enthusiasts. Placements include features from Yahoo Sports, Top Gear, Operation Sports, Sports Gamers Online, Drive Tribe, Autoblog, Carbuzz, GT Planet, Motor1, TopSpeed, Realsport 101, Redbull.com, MotorTrend and Jalopnik.

An organic content creator campaign also enabled to secure videos with leading influencer channels such as Throneful (1.67M Subscribers), IGCompany (431K Subscribers), SLAPTrain (2.1M Subscribers), MotogamesTV (225K Subscribers), Viperconcept (160K Subscribers), Heikki360ES (140K Subscribers), Jimmy Broadbent (729K), and Shirrako (1.4M Subscribers) converting into a total of 200 videos and 2M + Youtube views. HomeRun’s influencer contacts on this project have a combined reach of over 10M Subscribers.

As a result, the general consensus around WRC 10 was overwhelmingly positive. Critics praised the attention to detail and refinement of everything that made WRC 9 a great rally racer. Many of them wrote that KT Racing has outdone themselves and once again made the best entry in the series for the third year in a row.