- Xbox Metacritic Score : 83
- 900 + articles and videos
- 670K Youtube Views
A 6 month campaign including a preview round and several communication beats supported the release of rally racing game WRC 9.
HomeRun PR largely contributed to WRC 9 Metascores breaking down per the following : 76 on PC, 79 on PS4, and 83 on XB1.
In addition to video game outlets, HomeRunPR reached out to contacts in the Automobile and Sport media to promote the game among their audience of car and racing enthusiasts. Placements include features from Yahoo Sports, Top Gear, Operation Sports, Sports Gamers Online, Drive Tribe, Autoblog, Autoweek, GT Planet, Motor1, TopSpeed, and Realsport 101, Redbull.com and MotorTrend.
An organic content creator campaign also enabled to secure videos with leading influencer channels such as Throneful (1.67M Subscribers), GameRiot (1.65M Subscribers), Jimmy Broadbent (543K Subscribers), MotogamesTV (225K Subscribers), Viperconcept (160K Subscribers), Heikki360ES (140K Subscribers), and Dave Gaming (138K), converting into a total of 88 videos and 670K Youtube views. HomeRun’s influencer contacts on this project have a combined reach of over 6M Subscribers.
As a result, the general consensus around WRC 9 was overwhelmingly positive. Critics praised the attention to detail and refinement of everything that made WRC 8 a great rally racer. Many of them wrote that KT Racing has outdone themselves and once again made the best entry in the series for the second year in a row.