WILLY MORGAN & THE CURSE OF BONE TOWN
HomeRun PR was hired to support the launch on Steam of indie point & click adventure title Willy Morgan and the Curse of Bone Town.
Throughout a 3 months dedicated media and influencer campaign, HomeRun PR secured 227 features with 35 reviews, 26 previews, 62 Let’s Play videos (YouTube channels), and 104 news pieces. The campaign generated over 412 million media impressions.
Reception of Willy Morgan and the Curse of Bone Town has been positive. The title holds a 71 rating on Metacritic, aggregated from a variety of PC-centric and general gaming outlets. Most critics praise the title for its colorful characters, witty puzzles, charming story, and simple yet rewarding point-and-click adventure mechanics.
Notable coverage includes features in IGN, Kotaku, Game Informer, Screen Rant, TheGamer, PCGamesN, One Angry Gamer, Gamasutra, Niche Gamer, GamesHedge, Happy Gamer, GameSpace and many more.
On the influencer side, notable Let’s Play videos were created on channels such as Purity Sin (88.3K subscribers), AllGamesWorldHD (79.4K subscribers), Rubhen925 (74.2K subscribers), GameZine (52.2K subscribers) and Bizrebellion82 (40.2K subscribers).