HP Lovecraft inspired “The Sinking City”, developed by Frogwares and published by Bigben, required the dedicated focus of the HomeRun PR’s team throughout the length of the campaign which lasted 18 months from the first announcement to the release of the game across platforms. Securing numerous exclusives with top tier video game media during the communication beats, the results were well above expectations. Strong preview coverage, executed via a press tour in both NYC and San Francisco and a sizable review features placement program, enabled HomeRun PR to help Bigben reach its preorders and sales goals by creating anticipation within the video game community and expanding coverage to entertainment media.