HomeRun PR was given the mission to support the launch of Samurai Shodown for the Nintendo Switch in North America with a 4 month communication campaign from November 2019 to March 2020. The coverage originated from news, interview and review features stemming from various announcements/press releases distributed to the video game press, top tier media outreach for Q & A and a targeted review campaign.

Additionally, the team at HomeRun PR executed an influencer program, securing free organic and sponsored videos with influencers specialized in Nintendo Switch and fighting games, generating over 500K views across youtube and Twitch channels.

 In total, the campaign generated 1054 placements in North America, corresponding to 17,967,058,022 media impressions. The Samurai Shodown Metacritic score for the Nintendo Switch is 75 (3/24/2020), based on 21 critic reviews. A total number of 55 review features were secured and 64 videos placed with influencer channels. To complement coverage, a pro-active interview outreach was executed and enabled interview features with 5 media outlets (Forbes, Siliconera, Destructoid, Nintendo Life, Dual Shockers).