DRONE SWARM
- 1 Billion Media Impressions
- 227 articles / 22 reviews / 40 Let’s Play videos
- Pax East Activation
HomeRun PR supported the Steam launch of strategy game Drone Swarm, during a communication campaign composed of 3 main beats. HomeRun PR secured 227 placements with 22 reviews, 40 Let’s Play videos (Youtube channels), and 113 news pieces, generating more than 1 Billion media impressions.
Critics praise Drone Swarm visual impressiveness of the title’s drone hoards, its unique comic book cutscenes, and its simple yet creative gameplay approach to the RTS genre. Outlets also enjoyed the unlockable power-ups and skills players can earn, especially in late portions of the game.
Notable coverage includes features in IGN, Screen Rant, VICE, PC Gamer, Giant Bomb, Bleeding Cool, PC Invasion, One Angry Gamer, DSOGaming, TheSixthAxis, God Is A Geek, and Gaming Trend.
On the influencer side, notable Let’s Play videos were created on various channels such as Blitz (3M subscribers), Yippee Ki Yay Mr Falcon (332K subscribers), LFP Gaming (116K subscribers), Nookrium (105K subscribers), AllGamesWorldHD (80K VPM), and MetalCanyon (73K subscribers).