COREPUNK is a new open-world isometric MMORPG set in a Cyberpunk universe, developed by Artificial Core, which first beta is slated for Fall 2020. HomeRun PR’s mission was to create high visibility for its first announcement in December 2019. With the help of a sleek gameplay trailer, the team at HomeRun PR positioned the game based on its production and quality values. Leveraging an exclusive news feature with IGN, the release and trailer distribution gained momentum to enable a blanket coverage targeting the RPG/Online Gaming specialized media outlets and influencers. HomeRun PR ran a blitz press release campaign for 2 weeks, sprinkled with strategic interview features, generating 200+ articles.